Joe Bloe Guides
Straight-talk guides to complex topics — health, food, money, and modern systems. Written for people who want clarity, not credentials.
What is Joe Bloe?
Joe Bloe isn’t a doctor, economist, or policy insider. He’s the stand-in for anyone who’s been told to “trust the experts” — while watching outcomes get worse, not better.
The Joe Bloe Guides are written for people who want to understand what’s actually going on beneath the headlines, guidelines, and talking points. They break down complex subjects in plain English, question assumptions most people are never encouraged to question, and focus on tradeoffs instead of slogans.
These guides don’t tell you what to think. They give you the context most discussions leave out — so you can make up your own mind.
Joe Bloe’s Guide to Cholesterol
Most people think LDL is cholesterol.
It isn’t.
This guide explains what cholesterol actually is, what LDL really does, why standard blood tests often mislead, and how metabolic health changes the entire risk conversation.
Written for normal people, not med students.